For this project, I redesigned three of the Wegmans brand cereal boxes, including the addition of a character on each. These characters are targeted towards children, with the goal of creating the same attachment and excitement they associate with name brand characters. This new set of characters focuses around the adventures of Princess Berry, adding a much needed female role-model to the cereal aisle. In addition, the type was refreshed to provide a cleaner, modern feel.
Research Highlights
The following slides are excerpted from a larger research presentation, detailing market research, strategy, and concepts.
Character Concepts
Final Designs
