A Bakery With a Cause
In this brief, I was tasked with branding and social media design for Chef Kimberly Groeger's new venture "Food 4 Thought." This new business has a focus on serving those with dietary restrictions, as well as providing healthy options for families. One additional challenge for this project was the time constraint— the brand system needed to be developed within a week.
For the company's social media, Chef Groeger wanted something to speak to all her audiences:
1. Those with dietary restrictions
2. Parents looking to feed their families in a fun and nutritious way
3. The skeptics—all the people who don’t know to look outside of the US to see what their
food culture is like in comparison
2. Parents looking to feed their families in a fun and nutritious way
3. The skeptics—all the people who don’t know to look outside of the US to see what their
food culture is like in comparison
Branding
Static Post Example
Process
Messaging
